Monday, September 24, 2012

Why I Love and Hate Apple Maps in iOS 6

Apple surprised me with its Maps update in iOS 6. It wasn't just that it represents one of the few missteps that Apple makes but that Apple violated several tenets of its very well-honed brand foundation and reputation.

The debacle that is Apple Maps is epic with failures in three key areas: usability, data, and business decision-making. This posting expands on each of those areas.